Cheryl Marcell

Cheryl Marcell, IAP

AMPAP graduate, Ms. Cheryl Marcell has been recruited as the new Director of Communications and Events and the World Headquarters of Airports Council International.

Below is an excerpt from the press release issued by ACI World:

“….Cheryl Marcell will join the organization as of 1 August 2011. She currently works for the Sacramento County Airport System, in California, USA, where she has served as Deputy Director for Marketing and Public Relations since 2000. In this role she has been responsible for air service development, legislative activity, media relations, public relations, public art program and all marketing projects for the four airports in the Airport System. Under Marcell’s leadership, the airport system has won several local media and communication awards and is widely recognized as an economic engine and a valuable regional marketing partner.

Addressing airport issues on a national stage, Marcell served as the Chair of the Marketing and Communications Committee for Airports Council International – North America in 2009. She has prepared and delivered numerous speeches at many ACI seminars and conferences on topics such as crisis communications, customer service and airport branding.

Marcell comments on her recent appointment, “I am thrilled to be joining such a prestigious organization as Airports Council International. Strengthening the voice of the world’s airports and planning and executing high quality educational events world-wide is a challenge that I accept with great enthusiasm. Our airport in Sacramento has very close ties with ACI-World and the ACI-North America Region, so I have a good working knowledge of the mission and values of our professional trade association. I look forward to working on all our initiatives on behalf of our airport members.”

ACI World Director General Angela Gittens welcomes Marcell to the management team, “We are delighted to have attracted such a high calibre professional who is not only an accredited International Airport Professional (IAP), but has also volunteered much of her time and talent to ACI from her current position in Sacramento. We searched far and wide for the right person to fill the gap being left by Nancy Gautier, our long-term Director of Communications who declined to relocate to Montreal for family reasons, and Cheryl is very much that right person.”

Marcell’s professional qualifications encompass association management, public relations/marketing and trade show management positions with private sector employers in California and Texas. She has been active in the Sacramento business community, serving ex-officio on the Board of Directors for the Sacramento Convention and Visitors Bureau. A strong supporter of destination marketing programs in the Sacramento region and a major participant with the hotel and visitor organizations, Marcell has also been active at the state-wide level on the Board of Directors for the California Travel Industry Association.”